The idea behind most businesses is to grow big and build a reputation so that you can put food on the table and take the kids to Disney Land.
The problem that most businesses have is the growing big part… and the building a reputation part.
There are two primary parts to reputation: Quality and Quantity.
Quality addresses what you say and how you say it. Do you finesse your words, or do you prefer to say it like it is? No matter how you say it, you’re setting up the quality of your message.
Quantity addresses where you say it, and who says it for you. Do you write only on your blog, or do you write articles in magazines, and trade journals? Do you write once a month, or once a day?
So if you can find a way to have a positive reputation with high quality and sufficient quantity, you’ll be building on your company’s reputation in no time.
Does a good reputation guarantee growth? No. But you have a better chance of growing if you do.
So if building a reputation is a matter of quality and quantity, is there a way to combine them?
