If you’re into article marketing, you might have heard of EzineArticle’s second annual HAHD contest – That’s One Hundred Articles, One Hundred Days

If you’re new to article marketing, you may be wondering what the big deal is.  For starters, only 1000 authors made the mark.  Its not difficult, but it takes a certain level of dedication, focus and persistence.

I will mention that the awards are pretty awesome, my favorite being an invitation to a private 4-hour Article Marketing TeleSeminar hosted by Chris Knight, EzineArticles Publisher & CEO (Valued at $10,000).  That would be pretty awesome to win, and he’s giving this away to the first 100 people to qualify.

The other giveaways are things like fleece blankets, hats, mugs, etc – traditional contest prizes.

But none of those prizes should be why you should enter the contest. Nope.  None of the prizes will bring visitors to your site, which aren’t worth near what the prizes are worth (except maybe the grand prize).

The real reason that you should enter this contest, is for exposure to your business.  Article marketing is considered by some (myself included) to be the single most powerful internet marketing technique available in your traffic building arsenal.

Why?  Because it builds upon human psychology factors and search engine optimization factors simultaneously.

The human factor is the part where they are reading what you have to say about a subject.  You are educating them on what you have to say.  You are their authority on the subject.

If well written, they will want to know more, and will click on one of your links in the resource box at the end of the article.  That’s part human factor, and part SEO.  The act of clicking on your link is human behaviour at it’s finest.  The link in the eyes of Google and Bing, is abonus point to you in the search engine rankings.  Do this again (say 100 times, in 100 days?) and you’ll have more human interest and search engine interest than you’ve ever seen before.

But wait – There’s More!

EzineArticles.com isn’t the only article directory online.  There are hundreds of article marketing sites that will take your article, and make them open to public view, with credit to you, and another link back to your site.

And if you want to, you can even submit the same article to them as well.  Some say that you should not submit the same article to more than one place, out of fear of a duplicate content penalty.  Perhaps.  But if it’s that good, then you are really more concerned about the human psychological behavior of them clicking on the link back to your site, right?

There are even some online article submission companies that will take your article, and submit to 10′s to 100′s of sites for you, on your behalf.

So you’ve just taken a single article and had it thrown around the net to a hundred places. Now imagine if  you have 100 articles!  I think you can get the point here about number of backlinks for SEO, and the human factor of getting more people the opportunity to read your article and click on your links.

And if you want to re-purpose the article even further, you can submit the article to your own blog as well.  There really isn’t an end where you get your articles syndicated to.

As you can well imagine, I’m a huge fan of article marketing.  And with that, I give to you my pledge…. my pledge to write 100 article in 100 days….

Let the race begin.  Please join me on the journey!