Ca Ca Steaks
Mmmmm… Nothing tastes better than a 1 inch, juicy, 16 ounce …. Ca Ca Steak?
Wait… Is he really selling Ca Ca steaks? Does he know what others might be thinking about his steaks?
This is the view my family had of a roadside truck selling steaks… we couldn’t believe our eyes – we had an opportunity to buy Ca Ca Steaks at a 50% discount!
Now, I’m not one for missing out on opportunities, so I dropped of my wife and kids at the park, where we planned an afternoon picnic at the park, and I went back with camera in hand to find out what the scoop was on Ca Ca Steaks… That 50% off of a Ca Ca steak really had my glands working overtime!
As I approached the truck, I was instantly disappointed (or is that relieved)… My Ca Ca steaks suddenly became “Ca Cr Checks” . Yep -They take cash, credit and checks. How disappointing, I was really hoping that these Ca Ca steaks where a distant cousin of kobe beef steaks. Oh Well….
The lesson here is to make sure that your customers understand your intentions from near and far… And I don’t just mean the visual aspect like banners, billboards and other advertisements.
Make sure that your customers, and potential customers, understand your true overall business message. Make sure they they understand things like what products do you sell and what products don’t you sell. Who your target audience is and isn’t.
It’s every bit as important for your customers to know your message as it is for you to understand your message. After all, your clients, as advocates, are cheaper, can provide highly qualified leads, and provide social proofing without you having to do anything, except make your message crystal clear.
About the Author
Matt Kettlewell is an Internet marketer, Wordpress guru, blogging advocate, computer programmer, speaker, consultant, and a really fun guy! Visit his main blog at Kettlewell.net, his Wordpress expressions are at Blogging Emergency and his joint success pages with The Moxie Maven can be found at Mox & Dom.
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hey there I just wanted to comment your blog and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more soon mate
appearance good, ..though I don’t just like the sight of red meat. I prefer it additional well done
Any type of promotion for the blog too can only help. Find some blackhat tactics to raise search engine positions and get your site showing up for keywords people looking for the show might be searching for.
Interesting article. Were did you got all the information from…