Video: Hootsuite Scheduling Clarification
Hootsuite is my favorite online Twitter application because it allows me to group friends & searches into columns, has a built-in URL shortener, and allows tracking of stats for the links you shorten with their service. They also allow for scheduled tweets, but the interface is a bit awkward at first. Once you know what’s going on, scheduled tweets are a Hoot! (ok, bad joke) Take a...
Read MoreVideo: Social Media Addicts Association Meeting (SMAA)
This is a riot! This video really shows my true nature… being an iPhone addict that Tweets and Facebooks all day long, I may have to consider attending one of these… or at least tweet about...
Read MoreCalling All Industry Experts!
Are you an expert (or nearly so) in your industry? I’m looking to leverage my marketing expertise with the expertise of those in a variety of industries to put together highly profitable membership sites that are valuable to the community at large. What kinds of industries do I need? Just about any, so long as you have information that is valuable enough that people will want to pay for...
Read MoreGood Content Has Natural Keyword Saturation
For the last 10 years or so, I’ve really not payed close attention to keyword saturation numbers because of it’s abuse so early on in the history of the Internet You remember those days don’t you? You were searching for the Whitehouse homepage, and would land on a major porn site? Ahh the good ol days of when Internet technology was new. I’ve recently been writing...
Read MorePopular Social Media Sites Under Attack
As many of you might (or might not) be aware, but Twitters down… and without the great big “Fail Whale” that you normally get when Twitter is having problems. This time, the issue is a little bit more serious… according to Twitters original status updates, all they could say was : “Site is Down”. They later went on to update us that they were in the midst of...
Read MoreIs Yahoo Microsoft Search Engine Deal Really a ‘Good Deal’?
Well it’s official. Microsoft and Yahoo have finally agreed to merge their search engine technologies. But is this a good thing, or a bad thing to combine search engine companies together? I’ve been reading about the merger, and it seems that there are both good and bad things about the Microsoft and Yahoo merger. Randfish of SEOmoz gave a nice summary of the top 10 things that...
Read MorePower Posting and Actionable Blogging
The idea behind most businesses is to grow big and build a reputation so that you can put food on the table and take the kids to Disney Land. The problem that most businesses have is the growing big part… and the building a reputation part. There are two primary parts to reputation: Quality and Quantity. Quality addresses what you say and how you say it. Do you finesse your words, or do...
Read MoreWhat Is Your Business Missing?
Normally I write up really great articles about lilttle tips and tricks on how you can improve the marketing for your business, or little things that you can do to your website to make it stand out from the crowd. But today my dear friends, I’m not going to tell you much. Nope. I want to ask you some questions. I really want to know ‘what is holding you back in your online marketing...
Read MoreFlying Blind with SEO
What is the one thing that sets a Professional SEO Expert apart from someone that is blindly following whatever the newest article tells them to do for their search engine optimization? The SEO Plan Set & Almost Forget SEO Basics What makes a word a keyword?Your website will be made up of many words, but a keyword is special, it is what your website is about. Take this one step further an...
Read MoreThe Pacific Path to Being Specific
So let’s get pacific! Writing the sales copy for your web page can be a daunting thing, but when you are a pacific away from your specific intentions, it is your readers that will not be able to make the leap. When you are specific about what you have and what you want your readers to do, big things can happen. The search engines will find you when someone searching is as specific as...
Read MoreThe Magic of Being on Page One
Question:What does lingerie have to do with an iPod? Answer:The big guys in the industry are using pay per click (PPC) to show up on page one of Google. When you do a search for lingerie, you would expect to see Victoria Secret on page one, however the only place on page one Victoria Secret exists is the paid advertising. When you search for an iPod you expect to see Apple at that top, and you...
Read MoreExperimenting Through the Fear of Being Wrong
One of the biggest challenges for a business professional both online and off, is the fear of being wrong. What if you have the wrong market? What if you are advertising on the wrong web site? Could you be wrong about buying a big billboard and only putting a web address on it? Wrong…wrong…wrong…. In the meantime, your competition found a great market and is capitalizing on it. They...
Read MoreA Niche of a Different Long Tail
You may not be familiar with the term “long tail keyword”, but it is a simple concept really. If you are one to watch the statistics on your web site (if you’re not, you should), then you would know that sometimes people will find your web site using the most unusual phraseology. Unusual phrases, the ones that are very targeted and specific, are referred to as the long tail. In short, it...
Read MoreTarget Your Online Customer to Target Your Dollar
Marketing 101 – You can have the best product or service, but if you can’t get the right message to the right people your most likely outcome is failure. There are many great products that are no longer available or sitting in a warehouse somewhere. Why? The simple answer is the company that sold those products did not make the right marketing push to the right people, at the right...
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