SEO

Definition of Competition

Earl Nightingale once said:

“There is no such thing as competition, only a need to create.”

Wow! What a motto for 2009. Business is all about filling needs. If you have ever watched the Disney movie Robots you might remember the motto, “See a need. Fill a need.”

Many times when looking at a competitive [...]

“I’m at the line”

This is what my youngest daughter will say when she is waiting patiently for something to happen and we have drawn an invisible line telling her that is where she needs to stay.

It works just as well for an adult as it does a three year old.

Think about the invisible lines in the sand that [...]

Experimenting Through the Fear of Being Wrong

One of the biggest challenges for a business professional both online and off, is the fear of being wrong. What if you have the wrong market? What if you are advertising on the wrong web site? Could you be wrong about buying a big billboard and only putting a web address on [...]

A Niche of a Different Long Tail

You may not be familiar with the term “long tail keyword”, but it is a simple concept really. If you are one to watch the statistics on your web site (if you’re not, you should), then you would know that sometimes people will find your web site using the most unusual phraseology.

Unusual [...]

Confusing MS Windows for Rat Poison? You’re Not Alone

I’ve talked briefly in the past about the company you keep, and the inherent dangers of not keeping the right company.

Ads aren’t that different either. If you sell elegant orchid flowers intended to be used as a corsage at wedding or formal affair, would you advertise your orchids in the next [...]