If I told you that I found an awesome website called Berry’s Dog – what kind of website do you think I’m sending you to?
I thought that the listing was a little out of place, and was NOT going to click, but curiosity got the better of me.
I was envisioning someones personal page of their dog named Berry, or some play on words with a Hairy dog – but it was not even remotely like that.
Amazingly, the website fit in with the search term that I was searching on – so what was I searching for? — Lingerie
So if you were looking for lingerie, would you click on Berry’s Dog?
Me neither!
Now my point is not to humiliate any site out there, but to highlight the importance of making your domain name match your industry or business name.
This is partly why Google gives better search indexing to those that have their industry or business name in their domain name -Because the site looks more credible when the search term is in the domain.
I mean think about this – I’m looking for lingerie. Women in pretty bikini’s – Not dogs.
So look at your own domain, and see if you need a makeover. Or if you haven’t gotten a domain yet – please think carefully about what your visitors are going to think, otherwise they might not click on your page – thinking you sell dog stuff 
And if you want to check out Berry’s Dog, go ahead – I won’t tell
About The SEO Dominator
Matthew Kettlewell resides in beautiful Grand Junction, Colorado and has been involved with Search Engine Optimization (SEO) and Internet Marketing since before many even knew what broadband internet was. Kettlewell SEO Services offers a Free SEO Assessment to any business that's interested in boosting website traffic with organic search engine traffic. Request Your Free SEO Assessment38 Responses to “Choose Domain Names Wisely”
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