Choose the SEO Company That’s Right For You
Being online is paramount to most businesses, and understands the need for search engine optimization (SEO) on their site, but how does one go about hiring an SEO company that does what they need?
An SEO company is just like any other company. There are good ones, and there are bad ones. You will mesh well with one, and not another. It is very important to find a company that you feel confident with and feel that they answer your questions satisfactorily and in a timely manner.
Aside from “gut feeling” and personality traits, there are some very specific questions that you need to make sure are answered correctly. For instance, do they have a portfolio, complete with testimonials? If they have been in the SEO business for very long, they likely have a portfolio, but many are also protective of their clients, which can be another benefit to you.
Ask potential SEO companies what sort of reporting they provide, what will be in the reports, and how often they can expect to receive a report. A minimum report should include the locations of the back links that they’ve put into place, what on page SEO changes were made, and a Google Analytics report that includes a summary of traffic results from the previous month. Monthly is usually adequate for reports, though some will send out reports quarterly.
Ask if the SEO company you are interviewing provides ethical whitehat only solutions, and have them describe what SEO techniques that they plan on using. Have them put it in writing for you, so that you can go to one of the SEO forums, like WarriorForum, to ask around and get other opinions.
Avoid companies that email you with guarantees of page one results. They don’t own Google, and can’t make such a claim. Usually they are using PPC advertising, or ranking your site for a keyword that has no volume, and no competition. Always be wary of email solicitations for SEO services, just like you do for other unsolicited emails.
Part of your job as an SEO shopper, is to educate yourself on the generally accepted practices for SEO. It’s your site, and if an SEO company does the wrong thing, your site can go from little traffic to no traffic overnight. Take the time to get to know who you’re hiring, and you can have a site that gets much more traffic than it’s getting now.
About the Author
Matt Kettlewell is an Internet marketer, Wordpress guru, blogging advocate, computer programmer, speaker, consultant, and a really fun guy! Visit his main blog at Kettlewell.net, his Wordpress expressions are at Blogging Emergency and his joint success pages with The Moxie Maven can be found at Mox & Dom.
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