Definition of Competition
Earl Nightingale once said:
“There is no such thing as competition, only a need to create.”
Wow! What a motto for 2009. Business is all about filling needs. If you have ever watched the Disney movie Robots you might remember the motto, “See a need. Fill a need.”
Many times when looking at a competitive environment a business gets into a mindset that there is too much competition instead of asking what need is not being filled.
This is much simpler to say than it is to do. Looking at any industry, any environment it takes thought, and thought is time, with time equal to money, that means no time for thought!
Simply put, if a business owner doesn’t schedule time to just think about the needs that are not being filled, the business owner will always see competition instead of opportunities to create.”
Doing business online is really about finding the searchers that are not being served.
Often times in an industry there is tough competition for very few keywords. The creative part comes in finding the keywords that a lot people use that are being ignored by your competition.
Finding those hidden treasure troves takes precious time. This is why as a business owner looking at using a Professional SEO consultant could be the answer to unlocking your precious time, as well as unlocking the precious treasure trove.
Understanding that your business needs to create, rather than compete, is the first step. Finding the way to make the creation happen is a goal that all businesses should have for 2009.
Ponder this:
- Outsourcing more of the things that are not core to the business.
- Demonstrating to employees the passion that is our business.
- Locating experts to find new ways of bringing our business to our customers.
- Exploring new marketing alternatives.
- Identifying what isn’t working and quit doing it.
These are just a few things to ponder, but really the bottom line is looking internally for answers, not your external competition. When you are inventing, moving, growing, it doesn’t matter what your “competition” is doing, because you are creating.
Go forth and create.
About the Author
Last 7 author Posts
- Flying Blind with SEO
- Barack Obama and SEO?
- The Pacific Path to Being Specific
- Got Google?
- Call the Presses...Someone Quit My List!
- A Major Customer Service Faux Pas
- "I'm at the line"
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
The glory of extensive men should every time be slow by means of the means they have utilized to into it.