Earl Nightingale once said:
“There is no such thing as competition, only a need to create.”
Wow! What a motto for 2009. Business is all about filling needs. If you have ever watched the Disney movie Robots you might remember the motto, “See a need. Fill a need.”
Many times when looking at a competitive environment a business gets into a mindset that there is too much competition instead of asking what need is not being filled.
This is much simpler to say than it is to do. Looking at any industry, any environment it takes thought, and thought is time, with time equal to money, that means no time for thought!
Simply put, if a business owner doesn’t schedule time to just think about the needs that are not being filled, the business owner will always see competition instead of opportunities to create.”
Doing business online is really about finding the searchers that are not being served.
Often times in an industry there is tough competition for very few keywords. The creative part comes in finding the keywords that a lot people use that are being ignored by your competition.
Finding those hidden treasure troves takes precious time. This is why as a business owner looking at using a Professional SEO consultant could be the answer to unlocking your precious time, as well as unlocking the precious treasure trove.
Understanding that your business needs to create, rather than compete, is the first step. Finding the way to make the creation happen is a goal that all businesses should have for 2009.
Ponder this:
- Outsourcing more of the things that are not core to the business.
- Demonstrating to employees the passion that is our business.
- Locating experts to find new ways of bringing our business to our customers.
- Exploring new marketing alternatives.
- Identifying what isn’t working and quit doing it.
These are just a few things to ponder, but really the bottom line is looking internally for answers, not your external competition. When you are inventing, moving, growing, it doesn’t matter what your “competition” is doing, because you are creating.
Go forth and create.
About The SEO Dominator
Matthew Kettlewell resides in beautiful Grand Junction, Colorado and has been involved with Search Engine Optimization (SEO) and Internet Marketing since before many even knew what broadband internet was. Kettlewell SEO Services offers a Free SEO Assessment to any business that's interested in boosting website traffic with organic search engine traffic. Request Your Free SEO Assessment44 Responses to “Definition of Competition”
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Another thing to consider is the marketing landscape for on-line marketing is much different than the Brick & Mortar environment. You can actually make a fortune teaming up with your competition online and do it on autopilot.
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