Good Content Has Natural Keyword Saturation
For the last 10 years or so, I’ve really not payed close attention to keyword saturation numbers because of it’s abuse so early on in the history of the Internet
You remember those days don’t you? You were searching for the Whitehouse homepage, and would land on a major porn site? Ahh the good ol days of when Internet technology was new.
I’ve recently been writing articles for Ezine Articles’ “Hundred Articles in 100 Days” contest, and am really getting into it. I get to stretch my mind, hone my cognitive abilities, and retrain some of my creative processes.
There’s also huge value to a website’s traffic through article marketing as well, and is considered by some to be the single most effective form of online marketing.
After I recently submitted an article, a pop-up dialogue box told me that I used the same phrase too many times, and that I needed to write a better article. In this particular article, I wasn’t targeting a keyword. Nope. Just a good article about search engines, so the term “search engine” was used where needed.
Keyword stuffing is another term used for this, if it’s used in a bad way. I thoroughly preach to all businesses to never, ever keyword stuff. There’s no reason to, and search engines are known for degrading your rankings if they think you’re keyword stuffing.
I’ve been teaching myself over the years to use nouns instead of pronouns. To use more descriptive language that is easier for readers to comprehend, and make use of. I don’t always do it, but I try to write this way a majority of the time, partly because it does add some SEO value, but it also increases the readability of most of my articles.
So is it a problem that my articles had the term “search engine” in it too many times? From Ezine Articles’ perception, yes.
Do I agree with Ezine Articles’ decision to block my article? yes. Why?
Because they have too many people that abuse their system with articles only for SEO purposes. They are looking for quality content to add to their site. This means that they have to set certain guidelines to filter out potential trash. I respect this decision to filter. It’s a protection mechanism that covers 90% of the bad articles from getting listed.
I want my articles to be side by side with good articles, so if my article gets flagged as being keyword stuffed, then it gives me a chance to reflect, improve my own writing, and make corrections.
But is it really a problem to have the term “search engine” in my article, if say I posted it on my own blog? Not at all, so long as it’s sole purpose is to convey your message to your readers.
What I’ve found is that by writing an article that is easy to read and understand, especially technical articles, that I need to use nouns a lot more often, and be slightly more descriptive, which will naturally lend certain terms to be used more often. This leads to what I refer to as “Natural Keyword Saturation”, and I think is a good thing.
But if you’re after some contrived “keyword saturation” number, then you’re writing your articles and content for the wrong reason. The primary reason that you need to be writing articles and pages is for your readers and visitors. They are the ones that will get the satisfaction of the words that you write, and will return day after day to listen to your wisdom.
So take the time to write some good articles, put them on your blog, and don’t worry about keyword saturation. Just let the keywords saturate themselves “naturally”.
About the Author
Matt Kettlewell is an Internet marketer, Wordpress guru, blogging advocate, computer programmer, speaker, consultant, and a really fun guy! Visit his main blog at Kettlewell.net, his Wordpress expressions are at Blogging Emergency and his joint success pages with The Moxie Maven can be found at Mox & Dom.
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