Well it’s official. Microsoft and Yahoo have finally agreed to merge their search engine technologies. But is this a good thing, or a bad thing to combine search engine companies together?
I’ve been reading about the merger, and it seems that there are both good and bad things about the Microsoft and Yahoo merger.
Randfish of SEOmoz gave a nice summary of the top 10 things that might change with the Microsoft and Yahoo Search Engine merger, and gave some nice insight into things that could change.
I hadn’t even considered that Yahoo Site Explorer could go away, which right now is the best source of back link information, through the linkdomain search query operator.
There are some, as noted in this SearchEngineWatch article on the merger reaction, that seem to think this will be a good thing for advertisers and marketers.
I personally think that is a wee bit too early to decide for sure what this means, but I do think that with only 2 major players at the table, there will be more and more reason to SEO a site for both of them, instead of just relying on optimizing for Google.
What does this mean for SEO cost? it might cost more to get organic results if you push to have both search engines return your site in top search engine rankings, but I think that overall PPC costs will go down on a “per click” basis, but having to manage two separate accounts, instead of just an AdWords PPC campaign will cost more to manage.
Less is more… or so I read in a Unix book at one time.
I do think that with only two big search engines, instead of one big one, and two little ones, that we might see some neck-to-neck competition.
Just like the good ole beginning days of AMD and Intel, duking it out to to see who would be the first to 1Ghz… or who could pipeline more data simultaneously.
Personally, I think that it will be a humbling experience for Google, and they will be forced to do a little bit more, and raise the benchmarks for superiority a little bit higher. But I’m sure that Yahoo and Microsoft are well aware of this, and will be ready to charge forward with their own ideas of what it will take to dominate the search engine marketing space.
I don’t know about you, but I’m really excited to see what the future of search engines has in store for us in the near future.
About The SEO Dominator
Matthew Kettlewell resides in beautiful Grand Junction, Colorado and has been involved with Search Engine Optimization (SEO) and Internet Marketing since before many even knew what broadband internet was. Kettlewell SEO Services offers a Free SEO Assessment to any business that's interested in boosting website traffic with organic search engine traffic. Request Your Free SEO Assessment18 Responses to “Is Yahoo Microsoft Search Engine Deal Really a ‘Good Deal’?”
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