Ever wonder why the girls that twirl their finger through their hair or lift up their skirt a bit always get the guy?
It’s because they know what they want, and they go get it. They advertise!
Your business is no different. It doesn’t mean that you need to use 72 pt font screaming BUY ME! In fact, it should be really, really subtle (like the girl in the skirt, twirling her hair).
Is it effective? {++}Yep.
Customers don’t want to be sold. They want to be part of a group – a concept called social proof!
So give them an opportunity. An example? I just posted an article on my blog about holiday keywords. The last sentence left a slight suggestion about leaving a comment about their experiences with Google Trends for the next reader.
It gives them a slight feeling of power – like they are going to help someone else. In fact they are helping them. This is the viral nature of social proof. If someone else is doing it, so should I, and they join in.< .p>
Go checkout the article.. with any luck, there’s a few comments to exemplify my point.. if not, then maybe you should leave a comment and get the ball rolling… it’s just a suggestion Smiley
Matt Kettlewell is an Internet marketer, Wordpress guru, blogging advocate, computer programmer, speaker, consultant, and a really fun guy! Visit his main blog at Kettlewell.net, his Wordpress expressions are at Blogging Emergency and his joint success pages with The Moxie Maven can be found at Mox & Dom.
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