Linking into Relationships

When you examine what websites are linking to your website, what do you find: Directories, social networks, your best friend’s website?

It’s time to take a look at those links and develop a plan to increase the relevance by building relationships.  Did you think link building is all about an email asking to exchange links?

There is another person on the other end of that link – not just another website. Go to the contact page, find the phone number, call them, and talk directly to the person running that website and let them know how you might be able to work together.

When you approach link building the same way you approach building all your business relationships you are ten steps ahead of most of your completion.

So, where do you look to put your links?

  1. Complementary Services – These are places that are not in direct completion with you, share the same target market, and could be great referral partners. 
  2. Industry Publication Sites – Offer to provide content for a website that specializes in giving information about your industry.  Write up an article specifically for them, and even ask them what information would complement their current offerings.
  3. Forums – Finding forums that have a loyal following, active participants, and current information, is a great start to get your name out there, especially if it is all about your industry.

Link building is relationship building.  The more you spend time on developing the relationships with the sites that you want linking to you, the better quality link you will get.

Always remember the person on the other side, and they will remember you.

About The SEO Dominator

Matthew Kettlewell resides in beautiful Grand Junction, Colorado and has been involved with Search Engine Optimization (SEO) and Internet Marketing since before many even knew what broadband internet was. Kettlewell SEO Services offers a Free SEO Assessment to any business that's interested in boosting website traffic with organic search engine traffic. Request Your Free SEO Assessment
SEO Categories: SEO

41 Responses to “Linking into Relationships”

  1. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  2. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

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  4. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

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