Now Accepting New Patients
It’s come to my attention, that many of my clients felt I was too busy to help them. That my schedule was so busy that they were afraid to call me, for fear that they would be interrupting me from important work.
I’m glad that I have such courteous clients, but without them, I’d be nowhere, and have a lot of unpaid bills to boot.
Looking at your own business, are you giving the impression that you’re too busy for your customers?
This perception of not needing new clients has prompted me to look back at the things that I’ve said, and how I’ve said them. Turns out that there are a few subtleties that I’d overlooked.
For starters, when people ask how business is doing, I’ve always said that I’m doing great and I have all the business I need to survive. But that’s not entirely accurate.
Our business has been struggling, like many in these turbulent times, but the pride of telling someone that business is rough isn’t always the easiest thing to say. But by fudging the truth, you’re telling others that your business is thriving, and you may not have time for new work.
Swallow your pride, be truthful with others and let them know that business is slow, and you’re welcoming new clients with open arms. Reminds me of some medical offices that have a sign that reads “Now accepting new patients“. A good phrase indeed to let everyone know that you’re in business for them.
It also seems that with all of our preparations for new training, seminars and programs, that my clients (and potential new clients) think that I don’t have time to take out for them.
My solution? Shield clients from our future projects until the project is ready to go live, otherwise they see a whole bucket of projects in the works, and they can’t possibly imagine how I have time for them.
Are you giving the same perception in your business?
Now I’m no rocket scientist, but if you have too many clients perceiving your company to be too busy, how are you going to have enough business to pay the bills?
The moral is this: Make sure that you make every client and potential client know – without a doubt – that you have time for them. Never, ever give the impression that your schedule is booked, unless it is really truly full with paying clients.
So to paraphrase from the medical offices:
The Dominator Is Accepting New Clients!
It doesn’t get any easier than that. Try it out in your business, in whatever medium you have available to you, be it a sign in the window, your newsletter, or simply your blog.
Good luck, and let me know how it works out for you.
About the Author
Matt Kettlewell is an Internet marketer, Wordpress guru, blogging advocate, computer programmer, speaker, consultant, and a really fun guy! Visit his main blog at Kettlewell.net, his Wordpress expressions are at Blogging Emergency and his joint success pages with The Moxie Maven can be found at Mox & Dom.
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