A Niche of a Different Long Tail
You may not be familiar with the term “long tail keyword”, but it is a simple concept really. If you are one to watch the statistics on your web site (if you’re not, you should), then you would know that sometimes people will find your web site using the most unusual phraseology.
Unusual phrases, the ones that are very targeted and specific, are referred to as the long tail. In short, it is the sweet spot of searchers that know exactly what they want. However, the downside is there are a lot fewer searchers that ride out there on the long tail.
Many Internet marketers make a great income focusing their marketing efforts using long tail strategies. The magic that makes it work is a searcher that knows exactly what they want and a web site that provides it.
Using a long tail keyword strategy is really no different than thinking in terms of niches, and as you may know, “there are riches in niches!”
12 Days of an SEO Christmas
‘Tis the season for days of twelve, with a partridge in a pear tree, but in the SEO world the twelve days look a little different…
On the first day of Christmas
my SEO Expert says:
a website with a good plan
On the second day of Christmas
my SEO Expert says:
Two title tags
and a website with a good plan
On the third day of Christmas
my SEO Expert says:
Three back links
Two title tags
and a website with a good plan
On the fourth day of Christmas
(more…)