The Search Engine Heart of the Matter
SEO - Don't Force the Wrong Keywords
Search Engine Optimization (SEO) is really not about the search engine at all. It begins with a problem, and someone willing to search out the answer to that problem.
When you think about what product or service you provide, what problems are you answering? The root of knowing what you need to optimize for is based in knowing the problems that people have and the words that they will use to search for an answer.
When we are in a very technical profession, or one that has a lot of industry jargon, the risk we take is optimizing for the wrong words. We optimize the jargon and not what the end user is searching for.
For example, search engine optimization is a very technical term. Don’t get me wrong there are many savvy users out there that know that when it comes to getting your web site to rank high in the search engines, they need a little SEO. However (more…)
Surviving the Market
Did anyone watch Survivor this last season? The newest Survivor millionaire is 57 year old high school physics teacher, Bob Crowley. During the special announcing, the winner, Bob was asked how he had acquired a piece of string that he used to make a fake immunity idol, and where he had acquired the beads to make it look so realistic. Bob chuckled and said that the string was the tie on one of the challenges that were issued, he just popped it in his pocket, and the beads came from the tribe flag.
I saw this two minute segment of Survivor this past Sunday when I was walking back to my office, this is the only two minutes of this season that I have seen. What struck me was the relevance of what he did to win that one million dollars and what it takes to win one million loyal customers.
Wow what a leap! No, not really. He won because every time he saw something he took note of it, or if possible he put it in his pocket. For those marketing any type of product or service, squirreling away information is by far the most important task of any marketing effort.
I am reminded of how Joe Girard would collect information about each and every prospect that he spoke with and he would add to that information after each additional contact. He referred to this as his intelligence system. Every business needs an intelligence system.
Destroy Your Keyword Trophy Mindset
Ever get in the middle of conversation about whose is bigger, better, or strongest?
Now I don’t want to get caught up in the semantics of what they’re talking about… that would likely lead us off topic – but ever think about what it’s really accomplishing?
Well search engine keywords aren’t too much different… think about it… “My keyword ranks number 1 on Google, and number 3 on MSN and Yahoo… Beat that!”
This is what I call a “Keyword Trophy”. Where you get some mythical prize if you rank number one for some set of keywords. But is a keyword trophy really worth anything? Sometimes, but usually not.
Let me explain. If you had no competition, (more…)
Kettlewell Enterprises Gets a New Look
Well if you didn’t see the old look, it was dark… not in an evil way, but just hard to read. The new look is a lot brighter, friendlier and more inviting…. kind of like us 
We’ve also removed some of the links to other services that we offer… even though we still offer them on the side, this site is now geared for our primary business of Internet Marketing and Search Engine Optimization.
We hope that you’ll take a moment to look around, and use the contact form just to say ‘Hi’, and if you’re really bold, fill out our Free SEO quote, if you’d like to see what we can do to get you to the top.
Of course, you can always follow us on twitter. I’m usually posting small tidbits of SEO information and other uncanny conversations about the world around us.