Put on Your Professional SEO Company Issued Glasses…
Search Engine Optimization (SEO) begins by understanding that the web was created to exchange information and to have documents easily searched from various remote locations. Search engines were created around the same principle.
Simply put it is about the words that you use and how you put them together. It isn’t about the fancy colors, images, flash, and videos; although, these help your visitors once on your web site, they do not help them find your web site.
Try a little exercise today and really watch the results you get. In Google type in “website” and see what the results look like, see how many times you see the word “website” in the title and the text description of each web site.
Now, do another search with the term “web site”. In this case take particular notice if the order of the web sites changed, or maybe you see a completely different set.
An added bonus, type in “websiet”, yes it is intentionally misspelled. (more…)
Destroy Your Keyword Trophy Mindset
Ever get in the middle of conversation about whose is bigger, better, or strongest?
Now I don’t want to get caught up in the semantics of what they’re talking about… that would likely lead us off topic – but ever think about what it’s really accomplishing?
Well search engine keywords aren’t too much different… think about it… “My keyword ranks number 1 on Google, and number 3 on MSN and Yahoo… Beat that!”
This is what I call a “Keyword Trophy”. Where you get some mythical prize if you rank number one for some set of keywords. But is a keyword trophy really worth anything? Sometimes, but usually not.
Let me explain. If you had no competition, (more…)