Common SEO Scams
With the growth of the Internet, and over 85% of Internet users finding websites through search engines, it’s no wonder that every business owner wants their website to be listed at the top. With all the frenzy about being at the top, comes a flurry of dis-honest business practices, and some flat-out SEO scams. Google has provided some guidelines about SEO on Googles SEO best practices...
Read MoreA Niche of a Different Long Tail
You may not be familiar with the term “long tail keyword”, but it is a simple concept really. If you are one to watch the statistics on your web site (if you’re not, you should), then you would know that sometimes people will find your web site using the most unusual phraseology. Unusual phrases, the ones that are very targeted and specific, are referred to as the long tail. In short, it...
Read MoreThe Search Engine Heart of the Matter
Search Engine Optimization (SEO) is really not about the search engine at all. It begins with a problem, and someone willing to search out the answer to that problem. When you think about what product or service you provide, what problems are you answering? The root of knowing what you need to optimize for is based in knowing the problems that people have and the words that they will use to...
Read More12 Days of an SEO Christmas
‘Tis the season for days of twelve, with a partridge in a pear tree, but in the SEO world the twelve days look a little different… On the first day of Christmas my SEO Expert says: a website with a good plan On the second day of Christmas my SEO Expert says: Two title tags and a website with a good plan On the third day of Christmas my SEO Expert says: Three back links Two title tags and...
Read MoreSurviving the Market
Did anyone watch Survivor this last season? The newest Survivor millionaire is 57 year old high school physics teacher, Bob Crowley. During the special announcing, the winner, Bob was asked how he had acquired a piece of string that he used to make a fake immunity idol, and where he had acquired the beads to make it look so realistic. Bob chuckled and said that the string was the tie on one...
Read MoreTechnically Speaking about SEO
Funny thing happened the other day… No, really, a funny thing did happen. I realized that not everyone understands what SEO is and why you need a professional SEO company. Right now you might think that SEO stands for: S“silly” E “excuse” to O “over charge” Or maybe SEO means something like this: S “someday” E “everyone will...
Read MoreUsing Nouns for Maximum SEO
Been a while since you’ve taken an English class? Well, it certainly has been for me, but I recently noticed a technique that I have been using subconsciously to maximize my SEO efforts. So what’s the trick? I substitute pronouns for nouns. There it is. That’s it. oops, I’ll have to go back and edit that. Dang it, that too… uggh. Pronouns are...
Read MoreHoliday Keywords – Are you ready?
Ready for the holidays? I know I am. I’m espcially looking forward to my “special” eggnog. Did you know that there are certain keywords that show cyclical trends? Do you know how to check? Google Trends. Now you do. Go check out Google Trends. and play around. Play around? Yep! Type in something like ‘christmas open restaurant’ and look at the trend...
Read MoreOutsourcing SEO – Outside Your Company Walls That Is!
In today’s global economy, the term outsource oftentimes conjures thoughts of hiring someone from another country, where the the project can be done for 1/4th the cost that it would to have it done domestically. But that is not the outsourcing that I’m referring to – at least not specifically. I’m talking about outsourcing your SEO efforts outside of your company, to an...
Read MoreLinking into Relationships
When you examine what websites are linking to your website, what do you find: Directories, social networks, your best friend’s website? It’s time to take a look at those links and develop a plan to increase the relevance by building relationships. Did you think link building is all about an email asking to exchange links? There is another person on the other end of that link –...
Read MoreDestroy Your Keyword Trophy Mindset
Ever get in the middle of conversation about whose is bigger, better, or strongest? Now I don’t want to get caught up in the semantics of what they’re talking about… that would likely lead us off topic – but ever think about what it’s really accomplishing? Well search engine keywords aren’t too much different… think about it… “My keyword...
Read MoreDominate Your Industry – Keep Competitors at Bay
What happens when you search for your products or services online…do you find your company listed anywhere? How many competitors are listed before yours? Do you want to beat them out… but can’t afford an SEO consultant? Then read on! By reading this today you have already taken the first step to Total Domination by realizing that something different will need to happen in order to...
Read MoreWhat is SEO?
There is a lot of confusion of what SEO is and what SEO is not. So I put together a quick video that highlights some of the current definitions of SEO, how I think that SEO and Internet marketing are merging together ( some might say this is SEM – Search Engine Marketing). Check out the video – it’s about 7 minutes long, but worth every second. Let me know what you...
Read MoreGet Linked… LinkedIn that is!
Watch this helpful video on all the reasons that a business owner should use LinkedIn, and how to incorporate a LinkedIn strategy into your normal marketing approach. And after you’ve watched the video, go get your very own LinkedIn...
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