A Niche of a Different Long Tail

You may not be familiar with the term “long tail keyword”, but it is a simple concept really. If you are one to watch the statistics on your web site (if you’re not, you should), then you would know that sometimes people will find your web site using the most unusual phraseology.

Unusual [...]

The Search Engine Heart of the Matter

Search Engine Optimization (SEO) is really not about the search engine at all.  It begins with a problem, and someone willing to search out the answer to that problem.

When you think about what product or service you provide, what problems are you answering?  The root of knowing what you need to optimize for is based [...]

12 Days of an SEO Christmas

‘Tis the season for days of twelve, with a partridge in a pear tree, but in the SEO world the twelve days look a little different…

On the first day of Christmas
my SEO Expert says:
a website with a good plan

On the second day of Christmas
my SEO Expert says:
Two title tags
and a website with a good plan

On [...]

Surviving the Market

Did anyone watch Survivor this last season?  The newest Survivor millionaire is 57 year old high school physics teacher, Bob Crowley.  During the special announcing, the winner, Bob was asked how he had acquired a piece of string that he used to make a fake immunity idol, and where he had acquired the beads to [...]

Technically Speaking about SEO

Funny thing happened the other day…

No, really, a funny thing did happen.  I realized that not everyone understands what SEO is and why you need a professional SEO company.

Right now you might think that SEO stands for:

S“silly”
E “excuse” to
O “over charge”

Or maybe SEO means something like this:

S “someday”
E “everyone will land”
O “on my website”

Really [...]