Technically Speaking about SEO
Funny thing happened the other day…
No, really, a funny thing did happen. I realized that not everyone understands what SEO is and why you need a professional SEO company.
Right now you might think that SEO stands for:
S“silly”
E “excuse” to
O “over charge”
Or maybe SEO means something like this:
S “someday”
E “everyone will land”
O “on my website”
Really SEO are three very important letters to your marketing efforts online that stand for “Search Engine Optimization.”
If you already have a website than you probably recognize that building the website and getting people to the website are two VERY different things.
For many of our clients, the first phone call is a desperate attempt to make their website that they spent thousands of dollars on, work for them. They are left with a very attractive parking space on the Internet, with no traffic driving by to see that wonderful new website.
You might ask, “What is SEO?” The real question is, “How do I get more people to visit my website?” or “How does my website get found by Google <<insert Yahoo, MSN, AOL, etc.>>, I can’t find my website when I do a search.”
SEO and Internet marketing is the answer to all of those questions. So, what should you expect to see from a professional SEO company?
- Your website should have a detailed plan in place for increasing the number of visitors.
- Your website should have changes made to make it more appealing to the search engines.
- Your website should have its own online marketing plan to increase visibility.
- Your website should have a local only plan to address online marketing locally.
In short, your website should have a complete plan, intent on getting noticed. That is what SEO is about. In order to get the return on investment (ROI), for the investment of a creating a website, there must also be a strategic online marketing plan focused on getting the number of visitors you need.
About the Author
Last 7 author Posts
- Flying Blind with SEO
- Barack Obama and SEO?
- The Pacific Path to Being Specific
- Got Google?
- Call the Presses...Someone Quit My List!
- A Major Customer Service Faux Pas
- Definition of Competition
I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.